The White Dress offers selections from these top designers
Whether your style is classic and traditional or bold and dramatic — it all starts with how your gown makes you feel. And nothing feels like an Allure.
Bring The Drama
Chic and fashion-forward, the Allure Couture collection has modern flair. Only the most luxurious fabrics and accents are used to design this exceptional collection.
Romantic and Chic
The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics, and innovative lace textures and patterns, Madison James is equal parts romantic and chic.
Mori Lee is a trusted and feted name with an excellent reputation for quality in the bridal world, creating luscious gowns that have delighted brides all over the world.
Soft and Timeless
Allure Romance is all about lace and class. Featuring subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.
The Sincerity Bridal collection is designed for the charismatic and classic bride who wants the perfect princess dress fit for a fairytale wedding.
The latest Sweetheart collection blends all of the best in bridal right now – modern clean, skirt interest, deep V-necklines, and illusion cut-outs – for brides seeking on trend styles
Dress of Your Dreams
Allure Women's collection creates stunning wedding dresses in silhouettes for the curvaceous bride. No matter your style, this collection offers all the designer wedding dresses of your dreams!
Glamour and Elegance
Helping you to accentuate the curves you love, this collection uses a variety of amazing styles, textures, and trends to create a plus size wedding gown that will make you feel ever a blushing bride.